For Egal Pads on a Roll, I led a project aimed at promoting Egal’s revolutionary women’s health product designed to achieve period parity in public restrooms. Egal’s mission goes beyond product innovation—it's a movement driven by men and women, families, and communities committed to equal access to period products. The first public test at the Denver Airport was met with overwhelming success, demonstrating both the demand and impact of their vision. This success inspired us to create a case study, showcasing the real-world results of Egal. I developed a series of compelling ads to drive awareness and encourage downloads, using inclusive colors and imagery to engage users and spark conversations around the importance of period equity.

Concept | Design | Copy