Boston Smiles, a new dental practice in Boston's west end was in need of a clean, modern brand and exterior signage for their high traffic location in Bullfinch Triangle. A heart was worked into the tooth icon to represent care and soften the anxiety with going to the dentist. To draw attention, a bold blue was chosen to contrast off the dark gray building. Blue is also associated with both contemporary and calming qualities.
Brand Identity | Exterior Signage | Social Posts