Formerly known as REDC, Auction.com needed to launch a new brand and escape the negative image associated with distressed real estate sales. For a more approachable identity, a bold lowercase font was chosen and an exclamation point worked in to represent the excitement of winning. The new creative strategy features bright colors and a clean, modern approach. The results were well-received and auction.com is now known as “The nation’s leading online real estate marketplace.” They have changed how the world buys and sells real estate.
Creative Direction | Design